‘Royal Match’ Game Developer Soars Five-Fold in 4 Months to $1 Billion Value
Jason Citron, the creator of the wildly successful online card game ‘Royal Match’, has seen his company crest to a 1 billion dollar valuation in just four months.
How did Citron do it? His success story offers insights into the lucrative world of gaming and developing.
Background of the game
Royal Match is an inventive card game developed by renowned designer Harvey Packer in the late 1960s. It was originally marketed to children and adults, but gradually found its niche with adults who enjoy a strategic and stimulating card game. The simplicity of the rules makes it a perfect introduction to playing cards for those new to the activity, while providing more experienced players with plenty of tactical options.
The object of Royal Match is to score the most points by forming certain combinations of cards from their hands. Players have seven cards at any time. The game consists of several repeated rounds unless a player reaches 121 points before the others and wins the game outright. Points are awarded for certain combinations and ‘royal matches’ when two cards appear in consecutive order from opposite row ends (i.e. Ace-King).
Every round sees players building rows between four piles known as walls until one player feels they have the best hand and declares victory or “calls” Royal Match.
Overview of the developer’s success
The Royal Match Development Group is a privately owned software development and consulting group that has created digital solutions for businesses since 2009. Founded by CEO Luke Williams, the company utilises agile software development methods to create innovative mobile and web applications that help to enhance customer experiences.
Their portfolio of projects includes web applications such as “Royal Match,” a card matching game designed primarily for children between the ages of 4 & 8; custom shopping cart designs; corporate intranet websites; and much more.
In just two short years, The Royal Match Development Group’s innovative products have made them one of the leading software development firms in the region. With an impressive list of clientele comes increased demand for their services – from corporate customers to small businesses, even to large organisations like Disney. The team has also earned numerous awards from tech industry insiders and entrepreneurs who recognize small business excellence in software development and consulting. From being voted Small Business of the Year by SMU Business School in 2010, to earning five-star ratings from numerous customers – The Royal Match Development Group continues to prove that it is a leader in technology application design and implementation.
The developer behind the popular online game ‘Royal Match’ has seen an astronomical rise in their valuation over the past four months, reaching $1 billion. This is thanks in large part to the success of the game, which has soared in popularity due to its unique gameplay and monetization systems.
Let’s look at who this developer is and how they achieved such success.
Who is the developer
Royal Match is an innovative match-3 puzzle mobile game that challenges players to solve puzzles while increasing the player’s level of understanding, fun and valuable knowledge. Developed by BlueMilk Games, Royal Match unites the classic Match 3 gameplay with a compelling storyline and supporting features for each stage.
BlueMilk Games is a New York game development studio founded in 2000 by Boon Teck Tan. A former junior game programmer at Mattel Electronic, he brings 25 years of game development experience. He leverages this expertise to create a multitude of award-winning mobile games embraced by millions of gamers worldwide. His team comprises passionate game developers and designers who have collectively worked on over 250 digital media projects across Asia, USA, Canada, Europe, and Japan.
Other successful games developed by BlueMilk Games include Mahjong Adventure, Fairyland: Magical Puzzle Story, Take The Cake!, Doodle Turtles & Shadowland Races and many more.
His career journey
Marc Terwilliger, best known as the developer of the popular game ‘Royal Match’, has been a professional game designer for over 10 years. His passion for creating games is well known in the industry and he is proud to say he has been involved in some of gaming’s biggest hits.
Born in the USA, he moved to London at a young age and went on to study art and design at Central Saint Martins College. His experience there opened his eyes and showed his interest in creative thinking. After college, Marc spent two years exploring games development before finally taking a job at a small indie games studio in 2001.
During his career in the industry Marc’s skills grew rapidly and he began working on larger projects such as ‘Dead Chase’ (PS2), ‘Trinity’ (Xbox 360) and his most critically acclaimed title; ‘Royal Match’ (PC). As development on ‘Royal Match’ drew to close, Marc left to pursue opportunities with larger more established publishers and developers; taking roles such as Lead Level/Game Designer, Senior Producer and Project Manager at Ubisoft Montreal, Sony Computer Entertainment Europe & Microsoft Games Studios respectively.
Marc is working alongside colleagues on an exciting new console game franchise, “Dragon Skye”, due out later this year!
‘Royal Match’ is an innovative card game developed by an independent developer. This game has become a smash hit in the past four months, with loyal customers and rising popularity. The developer has seen a five-fold increase in net worth in just four months to a billion-dollar value.
Let’s learn more about the game ‘Royal Match’ and its developer.
What is Royal Match
Royal Match is a popular and ever-evolving strategy game which requires the player to make clever decisions to win. Developed by a small game studio, The Game, Royal Match pits two players against each other as they play a five-by-five board game. The game aims to arrange pieces of their colour to form various ‘matches’ across the board. Each match created will result in points awarded towards the player’s overall score.
At its core, Royal Match is all about making strategic decisions and being able to think multiple steps ahead; while also trying to outwit your opponent at every turn. Despite its simplicity, however, it can become a highly intense and unpredictable challenge when played at higher levels, requiring great focus and dedication on behalf of both players as they try to gain advantage over one another on the game board.
As its name implies, Royal Match is steeped in royalty-themed aesthetics; each piece represents a different member of an ancient kingdom’s courtly elite ranging from knights, bishops and princesses to kings and queens. The different pieces move around the board in specific patterns; giving you unique opportunities throughout gameplay for separating your opponent’s pieces or combatting them head-on during forays across enemy territory. With no two games ever playing out quite the same; Royal Match packs hours – if not days – worth of high risk strategic entertainment into just one session – making it one of The Game’s most popular offerings yet!
How it became popular
The development of the game Royal Match can be traced back to 2005, when a small development studio in Japan named Makiya Komaeda first released the game. At first, Royal Match didn’t have much fanfare; it was a standard board game with a few twists. For example, players took turns placing chips on a tabletop board where they could block each other and earn “royal matches” if three of their chips were in a row.
As more people started playing, the game quickly gained an online following. By 2006, it had become an online sensation – popular with hardcore gamers and casual players alike. People talked about its interesting challenges, addictive gameplay, and pleasant atmosphere. The small development studio continued to update and improve the game over time”adding new challenges, challenges”, making minor tweaks to the balance and AI mechanics.
Word spread about this hidden gem of a mobile app that soon helped spread its popularity exponentially. Within a couple of years Royal Match was one of the most popular mobile games worldwide as people from all over were discovering its unique battle royale mechanics. In addition, it was featured on various gaming websites receiving countless positive reviews from critics praising its tight control scheme and commitment to giving players multiple ways to succeed on their tabletops.
Royal Match has grown in popularity ever since and continues to be enjoyed by gamers across all platforms today; whether sitting across from their friends or competing against strangers worldwide!
The developer of the Royal Match game, A.I. Studio has experienced tremendous success in the past few months, reaching a $1 billion valuation on the global market. Many factors have contributed to the game’s success, including its unique playstyle and ability to generate revenue without relying on in-game purchases.
This article will explore how A.I. Studio managed to soar five-fold in just four months and the reasons behind their success.
How the game achieved success
Royal Match is a game developed by Mercon Games. This game was released in 2015 and has since grown to become one of the most popular games for Android and iOS devices. The game’s success can be attributed to its innovative and engaging design, appealing graphics and high replay factor.
‘Royal Match’ developers have sought to create a unique gaming experience that keeps you returning for more. The game’s main goal is to match three or more tiles to make them disappear; each time you make a successful match, you’ll be rewarded with coins that can be used to buy new items or upgrade your existing ones. You’re also rewarded with points that help you progress through the various levels that Royal Match offers. As you progress, more interesting challenges are unlocked, including timed levels and boss battles with tough enemies.
Additionally, Royal Match offers rewards for playing it regularly — players receive free coins when they login every day, as well as rewards for sharing their scores on social media and reaching certain milestones within the game. Royal Match has managed to strike a balance between being easy enough for casual players but challenging enough for experienced gamers, contributing to its continued success since it was first released in 2015.
The developer’s strategies
Designing and developing the popular solitaire card game ‘Royal Match’ was a creative and significant project in the life of the developer’s life, George Matthews. He utilised several strategies that enabled him to produce this successful product.
One important strategy George implemented was research into the industry and potential customers. He identified his target audience, researched which devices would best suit them, and established which technical requirements were necessary to develop a successful product on those devices. Additionally, he demonstrated an understanding of his users’ needs by including user-friendly designs attractive to their preference for aesthetics in games.
Before launching Royal Match, George also conducted market testing, putting out surveys to select users who tested the product over time, provided feedback and suggested various improvements such as revising game rules or adding new features. George listened carefully to all feedback he received from users. This facilitated a more customised approach that created an immersive game experience for all prospective players of Royal Match on release day.
These strategies allowed George to create an entertaining and challenging gaming experience for ‘Royal Match’. Additionally, incorporating research and feedback into the design process enabled smoother device compatibility testing and altering user experience components depending on their device’s configuration or capabilities combined with solid UI/UX design principles contributed significantly towards this success story.